Hello Ron,
Those commands are trying to create the connection to SQL Server.
Can you ping to your server name (from the server itself)? (sorry but I have to ask).
By the way, are you using virtual host names or clustering?
Please check DNS/hosts, UAC, path to installation media and windows firewall.
And take a look on SAP notes:
1282975 - Use of virtual TCP/IP host names in Windows
1144459 - SAP Installation Media and SQL4SAP for SQL Server 2008 (R2)
Best regards.
M. Massoud